How to use Google Trends for a Basic Analysis ?
first go on to the Google trends website . and enter a keyword you want to analyze into the search bar. for example xyz
then, “click on explore “
then this will bring you up a lot of information on the screen .
first , you’ll see the overview graph showing the keywords popularity over time.
knowing how to interpet this graph is key to understanding how Google trends works .
A score of 100 indicates that the key words is at the highest level of popularity .conversely , a score of 0 indicates that the keyword is experiencing the least amount of interest it ever has .
look at the peaks and valleys in the graph to find seasonality patterns .
for example, interest in the keyword “xyz”spiked during the holiday seasons when people are more likely to purchase gifts.
an important part of analyzing trends is applying filters for country , time range category ,etc at the top.